I work at House of Fraser a department store here in the UK and something exciting happened last October they acquired Biba and they will be launching the collection in September 2010 the store that I work in has been chosen to stock it. It will have two different labels Biba Blue will be denim and Biba Gold will be limited edition pieces with a higher price point. As a big fan of the seventies style I have to say I am massively excited about this.
Biba in the 1960's and 1970's was a first of its kind and offered high fashion to the young it was started by Barbara Hulanicki. My floor manager actually worked for Biba for five years and I love hearing about her stories and the clothes she wore which she has kept. My mum also shopped there in the 1970's as a young girl her first purchase was a lipstick. Sadly after disagreements over creative control Barbara Hulanicki left the company in 1975 and the store closed shortly afterwards.
Biba was relaunch in May 2006 under designer Bella Freud. The new collection was unveiled at London Fashion Week in September 2006 but unfortunately it did not last long and this is where House of Fraser comes into the equation.
No comments:
Post a Comment